Paid Ads & Performance Marketing
Master the fundamentals of running paid advertising campaigns on Google Ads, Facebook Ads, and other platforms to maximize ROI.
Introduction to Paid Advertising Platforms
This course provides an overview of major advertising platforms, including Google Ads, Facebook Ads,...
Creating High-Impact Ad Campaigns
This course focuses on the step-by-step process of building effective ad campaigns. Participants wil...
Targeting and Audience Segmentation Strategies
This course explores advanced audience targeting techniques. Participants will learn how to use demo...
Developing a Budget and Bidding Strategy
This course teaches participants how to set and manage ad budgets, choose bidding strategies, and en...
Optimizing Ad Performance through A/B Testing
This course covers how to run A/B tests to compare ad variations. Participants will learn how to tes...
Analyzing Metrics and Improving ROI
This course focuses on understanding key performance indicators (KPIs) such as click-through rates (...
Ad Creative Design and Messaging
This course explores the elements of effective ad creative. Participants will practice creating visu...
Retargeting and Remarketing Campaigns
This course teaches participants how to bring back visitors who didn’t convert initially. Participan...
