Introduction to Paid Advertising Platforms

By Nathan Lewis

SEO expert and content strategist.

This course provides an overview of major advertising platforms, including Google Ads, Facebook Ads, and LinkedIn Ads. Participants will learn the basic structures, campaign types, and how to navigate each platform’s interface.

Why It’s Worth It

Unlock real value — from fast results to long-term transformation.

Gain confidence in using major advertising platforms by understanding their structures and strategies.

Learn to effectively plan and execute advertising campaigns that meet your business goals.

Improve your marketing skills by mastering the art of audience targeting and performance analysis.

Your Learning Roadmap

See everything included in your journey — from quick wins to deep dives.

Foundations of Paid Advertising

Learn the fundamentals of digital advertising, including the objectives, key terminologies, and overall campaign structures applicable across major platforms. This foundational module sets the stage for deeper dives into specific platforms. Understanding Paid Advertising Digital Marketing Basics Campaign Structure and Terminology

Exploring Google Ads Platform

This module provides an in-depth look at Google Ads, teaching learners how to navigate its dashboard, set up various types of campaigns, and employ strategic bidding methods. Frameworks from 'Ultimate Guide to Google Ads' support best practices throughout. Navigating the Interface Campaign Types & Structures Keywords and Bidding Strategies

Exploring Facebook Ads Platform

In this module, participants will uncover the dynamics of Facebook Ads, learning to manage and optimize campaigns by leveraging the platform’s unique features. Insights from 'Ultimate Guide to Facebook Advertising' help demystify ad formats, targeting methods, and budget management. Facebook Ads Overview Ad Formats & Targeting Options Budgeting and Optimization

Exploring LinkedIn Ads Platform

This module explores LinkedIn Ads, detailing how to set up campaigns, choose the right ad formats, and effectively target professionals. Drawing from 'LinkedIn Unlocked', learners will understand how to leverage the platform’s unique professional data for B2B success. LinkedIn Ads Basics Campaign Objectives & Types Audience Targeting Strategies

Campaign Planning and Execution

This module integrates lessons from individual platforms into a cohesive strategy. Topics include setting clear campaign objectives, segmenting audiences, allocating budgets, and crafting messages that resonate across channels. Setting Campaign Objectives Budgeting and Audience Segmentation Cross-Platform Strategy Creation

Analyzing Metrics and Optimizing Campaigns

This final module focuses on data-driven decision making. Learners will explore key performance indicators, analytics tools, and iterative optimization practices that drive effective ad performance across all platforms. Understanding Key Performance Indicators Analytics Tools and Data Interpretation Optimization Techniques and A/B Testing

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What Users Are Saying

Feedback from people exploring the learning experience

This course was a game-changer for me! The in-depth look at Google Ads and Facebook Ads helped me dramatically improve my PPC campaigns.

Maria Gonzalez

I found the course very informative. The practical examples made learning about LinkedIn Ads much easier.

Akeem Oladipo

I absolutely loved the structured approach of this course. The navigation tips for each platform were particularly helpful!

Yuki Tanaka

Great course for beginners! I now feel confident enough to start my first Facebook ad campaign.

Sofia Novak

Hats off to the instructors! Their insights into campaign types were spot on and directly applicable to my work.

Liam O'Reilly

A solid introduction to paid advertising. I appreciated the focus on practical tools and strategies.

Fatima Khan

All You Need to Know

Explore quick answers to common questions about your learning experience

Enroll Now!

Join our course to master paid advertising strategies across leading platforms.

Real-time interactions with AI for instant feedback.

Courses are structured in manageable modules for easy learning.

Practical applications and examples to solidify understanding.

Flexible learning experience - learn anytime and anywhere.

Step-by-step guidance through complex advertising strategies.

Focus on data-driven decision making for effective campaigns.