This course teaches participants how to approach policymakers, present their case, and push for legislative or regulatory changes. Topics include writing policy briefs, meeting with officials, and building coalitions to influence public policy.
Gain essential skills to effectively advocate for policy change and influence decision-makers.
Learn to write compelling policy briefs and communicate clearly with officials to advance your causes.
Build strategic coalitions with diverse groups, maximizing your impact and resources in advocacy efforts.
In this module, learners will explore the basics of public policy, understand the political environment, and define the role of advocacy. The content is designed to provide a broad overview of the policy creation process and the stakeholders involved. Introduction to Public Policy The Policy Making Process Role of Advocacy in Governance
This module focuses on critical analysis of policy issues and the development of a clear, persuasive narrative. Participants will learn to identify pertinent policy challenges and create well-informed, strategic policy briefs to effectively communicate their positions. Issue Identification and Analysis Framing Your Message Writing Effective Policy Briefs
In this module, learners will explore advanced communication strategies and understand psychological principles of persuasion. Drawing on influential frameworks like those in 'Influence: The Psychology of Persuasion', this module prepares advocates to craft and deliver messages with maximum impact. Effective Communication Strategies Fundamentals of Persuasion Media and Public Engagement
This module provides actionable strategies for meeting with policymakers and gaining access to decision-making bodies. Participants will learn how to prepare for meetings, communicate effectively in person, and follow up strategically to ensure their policy positions are sustained. Building Relationships with Officials Preparing for Meetings Conducting Follow-up and Managing Feedback
In this module, learners will focus on building alliances with diverse groups and managing campaigns that drive policy change. The lessons draw on practical examples and frameworks from political strategy literature, enabling advocates to mobilize and sustain momentum. Identifying and Engaging Partners Building a Coalition Sustaining Momentum for Change
Real-time interaction with an AI assistant for personalized guidance.
Engaging modules that promote active learning and application.
Instant feedback for exercises and questions to enhance understanding.
Practical examples of successful advocacy campaigns provided within lessons.
Self-paced learning to fit your schedule and commitments.
Access to frameworks and techniques used by experts in policy change.