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Building a Business Plan

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By Ethan Wright

By Ethan Wright

Serial entrepreneur and startup mentor.

This course teaches how to create a structured business plan, covering essential components such as defining business objectives, crafting a value proposition, and outlining financial projections. Participants will leave with a working draft of their business plan.

Why It’s Worth It

Unlock real value — from fast results to long-term transformation.

Gain confidence by developing a clear business plan that sets you up for success.

Learn essential skills in defining your business objectives and crafting value propositions.

Equip yourself with the tools to conduct market analysis and financial projections for informed decision-making.

Your Learning Roadmap

See everything included in your journey — from quick wins to deep dives.

Foundations of Business Planning

This module lays the groundwork by explaining what a business plan is, why it matters, and how it sets the stage for business success. Participants will learn about key components, historical evolution, and foundational models drawn from works like Business Model Generation. Understanding Business Plans Essential Components Frameworks and Success Stories

Defining Vision, Mission and Objectives

This module focuses on defining the essence of a business through its vision, mission, and objectives. Students learn how to craft statements that encapsulate their business values and strategies. The lessons integrate insights from popular resources like The Art of the Start 2.0, ensuring learners can design compelling value propositions. Identifying Vision and Mission Setting Clear Objectives Crafting a Value Proposition

Market Analysis and Strategy

This module covers the critical aspects of market analysis and strategy formation. Participants learn to research market trends, segment their audience, and assess competitive landscapes. Lessons leverage methodologies from both The Lean Startup and Business Model Generation to empower data-driven decision making. Conducting Market Research Customer Segmentation Competitive Analysis

Operational and Financial Planning

This module bridges the gap between strategy and execution. Participants will learn how to design operational processes and develop detailed financial forecasts. The lessons cover budgeting, revenue modeling, and funding strategies with insights from The Lean Startup and industry best practices. Designing the Operational Plan Financial Projections and Budgeting Funding Strategies and Investments

Drafting, Reviewing, and Presenting Your Business Plan

In the final module, participants will learn to harmonize all aspects of their business plan into a clear, compelling narrative. The module covers drafting techniques, visual presentation, and effective pitching. Emphasis is placed on iterative review and the practical application of theories from key business texts. Compiling Your Business Plan Effective Writing and Design Pitching to Stakeholders

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What Users Are Saying

Feedback from people exploring the learning experience
This course was a game-changer for me! The step-by-step approach helped me clarify my business goals and develop a solid plan that I can actually implement.
Fatima Noor
I found the value proposition section particularly useful. I left with a clearer vision for my startup and a draft I'm excited to refine.
Liam O'Reilly
Fantastic course! The financial projections module was incredibly insightful, and I now feel equipped to pitch my business idea confidently.
Aisha Chen
The course covered a lot of ground, but I wished there were more examples of successful business plans. Overall, a decent introduction.
Rafael Jimenez
This course exceeded my expectations! The instructors were knowledgeable and encouraging, and I walked away with a practical plan that I couldn't have crafted on my own.
Zara Mukherjee
I appreciated the emphasis on defining a clear business objective. It helped me think critically about my concept, and I now have a drafted plan to build upon.
Kwame Nkrumah

All You Need to Know

Explore quick answers to common questions about your learning experience

Enroll Now!

Start building your business plan today with our guided course.

Real-time feedback from AI for your specific questions and challenges.

Self-paced learning allows for a personalized educational journey.

Interactive chat format keeps you engaged and active in the learning process.

Access examples and explanations tailored to your business ideas.

Step-by-step approach ensures you build a comprehensive business plan gradually.

Practical applications of theories with real-world case studies.