Creating a Podcast Distribution Strategy
Why It’s Worth It
Master the technical setup to ensure your podcast is accessible on major directories like Apple Podcasts and Spotify.
Learn proven marketing strategies that will enhance your podcast's visibility, attract more listeners, and foster audience engagement.
Gain confidence in handling your podcast distribution autonomously, equipping you with the skills to adapt and grow over time.
Your Learning Roadmap
Introduction to Podcast Distribution
This module introduces the podcast landscape, explains how distribution platforms fit into the overall strategy, and sets the stage for technical and strategic approaches. Participants will learn the significance of directories like Apple Podcasts and Spotify, and how these platforms connect creators with audiences. Understanding the Podcast Ecosystem The Role of Distribution in Podcast Success Overview of Key Podcast Directories
Technical Foundations and RSS Feed Setup
This module covers technical fundamentals including the creation and configuration of RSS feeds and selecting a hosting platform. Students will learn step-by-step instructions to ensure their podcast is technically prepared for distribution on various platforms. The lessons integrate best practices and troubleshooting tips referenced from established guides in the field. Understanding RSS Feeds Setting Up a Hosting Platform Troubleshooting Feed Issues
Submissions to Major Directories
This module delves into the process of getting your podcast listed on key directories such as Apple Podcasts and Spotify. Students will learn the submission processes, required metadata, and optimization techniques that help attract audiences. Practical examples and checklists informed by industry best practices and recommendations from well-known texts are a central part of this module. Submitting to Apple Podcasts Submitting to Spotify and Other Platforms Optimizing Your Directory Listing
Marketing and Strategy for Wide Distribution
This module focuses on leveraging marketing and branding strategies to boost podcast visibility and listener engagement. Students will learn about creating a compelling brand narrative, forming partnerships, and using social media to support distribution efforts. The curriculum integrates strategies recommended in influential texts, showing how creative storytelling can enhance platform performance. Building Your Podcast Brand Collaborations and Partnerships Utilizing Social Media and SEO
Metrics, Analytics, and Continuous Improvement
In the final module, participants will gain insights into tracking metrics and analytics to refine their podcast distribution strategy. It covers how to interpret data, gather feedback, and continuously improve podcast performance. Practical examples and tools recommended in leading publications are discussed, ensuring learners can iterate their strategy effectively over time. Understanding Podcast Analytics Adjusting Strategies Based on Data Long-term Growth and Feedback Loops
What Users Are Saying
All You Need to Know
Start Your Podcast Journey
Real-time chat assistance for instant feedback.
Engage with the course content anywhere, anytime.
Step-by-step guidance through each submission process.
Practical applications to reinforce learning outcomes.
Expert recommendations based on industry best practices.
Actionable tips for troubleshooting and optimizing your feed.