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Creating Automated Email Sequences

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By Nathan Lewis

By Nathan Lewis

SEO expert and content strategist.

This course introduces participants to automated workflows that nurture subscribers over time. Participants will learn how to set up welcome sequences, drip campaigns, and trigger-based emails that deliver relevant content when it’s needed most.

Why It’s Worth It

Unlock real value — from fast results to long-term transformation.

Transform your email marketing strategy with automated workflows that save time and boost engagement.

Gain the skills to create targeted email campaigns that nurture leads through the customer journey effectively.

Unlock higher conversion rates with personalized communications using insights from your email sequences.

Your Learning Roadmap

See everything included in your journey — from quick wins to deep dives.

Foundations of Email Automation

This module lays the groundwork by explaining what email automation is, why it is important, and the fundamental terminology and concepts that will be built upon throughout the course. Understanding Email Automation Benefits of Automation Sequences Key Concepts & Terminologies

Designing Your Email Funnel

This module focuses on the strategic planning of email funnels, from understanding your subscriber journey to developing content plans that move prospects through awareness, consideration, and conversion stages. Identifying Subscriber Journey Mapping Customer Funnels Content Planning Strategies

Crafting Automated Campaigns

This module dives into the creative and technical aspects of setting up automated campaigns. You will learn how to design personalized welcome messages, develop engaging drip sequences, and implement trigger-based emails that respond to subscriber actions. Creating Welcome Emails Drip Campaign Strategies Trigger-Based Emails Personalization Techniques

Implementing Tools and Platforms

In this module, you will learn about various email automation platforms and tools. The focus is on selecting the right tool, setting up integrations, and understanding the technical best practices needed to ensure smooth campaign operations. Overview of Automation Tools Setting Up Platforms Integrations & Best Practices

Testing, Optimization, and Analytics

This final module focuses on the importance of data and continuous improvement. You will learn techniques for testing your emails, analyzing performance metrics, and optimizing future campaigns based on actionable insights. Measuring Campaign Performance A/B Testing Strategies Optimization for Engagement

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What Users Are Saying

Feedback from people exploring the learning experience
This course transformed how I approach email marketing! The automated workflows I set up have significantly increased my engagement rates. Highly recommended!
Amina El-Hakim
The course was informative and well-structured. I especially loved the hands-on activities. A bit more case studies would make it perfect.
Carlos Mendes
I was a complete beginner, but the instructions were so clear that I now feel confident creating my own email sequences! Thank you!
Nia Khamis
The course had great content, but I found some modules a bit too fast. Slowing down would help beginners like me catch up better.
Omar Zhao
Great insights on drip campaigns! I implemented what I learned, and I'm already seeing better response rates. It still needs more examples, though.
Francesca Rossi
This course exceeded my expectations. The information on trigger-based emails was particularly useful, and I'm excited to see the results!
Akira Tanaka

All You Need to Know

Explore quick answers to common questions about your learning experience

Enroll Now!

Start mastering email automation today!

Real-time interaction with an AI tutor for personalized learning.

Immediate feedback on exercises to enhance your understanding.

Engaging chat-based format for a more active learning experience.

Flexible learning schedule fitting your busy life.

Cover all main aspects of email automation in one course.

Learn through practical applications to ensure skill retention.