Introduction to Digital Marketing
This course provides an overview of digital marketing, including search engine optimization (SEO), social media, email marketing, paid advertising, and content marketing. Participants will learn how to develop a multi-channel strategy that aligns with their business goals.
Why It’s Worth It
Gain a holistic understanding of digital marketing strategies, including SEO, social media, and email marketing.
Learn how to implement practical techniques to improve customer engagement and drive business results.
Master the art of creating comprehensive digital marketing strategies that align with your specific business goals.
Your Learning Roadmap
Fundamentals of Digital Marketing
In this module, participants will gain an understanding of what digital marketing encompasses, its benefits, and how it integrates with overall business goals. The module sets the foundation for later modules by discussing various digital channels and their roles in reaching and engaging customers. Learners will also explore essential digital marketing terminology and frameworks referenced in popular texts such as Digital Marketing For Dummies. Overview of Digital Marketing Understanding Key Digital Channels Customer Journey and Digital Strategy
Search Engine Optimization (SEO)
This module delves into the world of search engine optimization, offering learners practical techniques to improve website ranking. The content is informed by current best practices and insights found in SEO 2023, making it relevant for the latest search engine algorithms. Participants will acquire the skills needed to conduct keyword research, optimize on-page elements, and analyze backlink profiles. SEO Basics Keyword Research and On-page Optimization Link Building and Performance Analytics
Social Media and Content Marketing
This module covers the creation and distribution of content alongside leveraging social media platforms to reach consumers. The lesson draws on insights from Epic Content Marketing to illustrate how storytelling can be pivotal in brand success. Participants will learn to balance creativity with analytics to ensure content efforts support overall marketing goals. Social Media Strategy Fundamentals Content Creation and Storytelling Measuring Engagement and ROI
Email Marketing and Paid Advertising
This module explores both organic and paid strategies to reach targeted audiences effectively. It offers a step-by-step guide to creating email campaigns and understanding the dynamics of paid advertising. The content is enriched by frameworks found in Digital Marketing For Dummies, ensuring practical, real-world application that ties into digital strategy. Email Marketing Essentials Paid Advertising Fundamentals Budgeting and Analyzing Campaign ROI
Developing a Multi-channel Digital Strategy
This final module synthesizes the knowledge gained throughout the course to create an integrated digital marketing plan. Learners will understand how to balance multiple channels effectively and measure their collective impact. The module leverages insights from all referenced texts and frameworks to prepare participants for real-world digital marketing challenges. Integrating Digital Channels Measuring Overall Success Future Trends and Strategy Optimization
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Interactive chat with AI for instant feedback.
Flexible learning - anytime, anywhere.
Hands-on exercises for practical skill application.
Comprehensive modules covering all digital marketing aspects.
Real-time support and personalized advice.
Focus on developing a multi-channel digital strategy.