Develop essential design skills that can be applied in your career or business.
Learn to create visually appealing and professional graphics to enhance your marketing efforts.
Gain confidence in using popular graphic design software to produce high-quality designs.
This module lays the foundation for understanding essential design principles such as balance, contrast, alignment, and hierarchy. Participants will learn about color theory, typography, and layout that are critical for creating effective visual content and marketing materials. Design Principles Color Theory and Typography Layout and Composition
This module offers a comprehensive overview of popular graphic design software including Adobe Photoshop, Illustrator, and Canva. Participants will learn about the unique features and application scenarios of each tool, facilitating an informed choice of software based on the project needs. Tool Landscape Comparing Design Software Selecting the Right Tool
This module dives into Adobe Photoshop with a focus on its interface, core tools, and basic editing techniques. Students will gain hands-on experience in cropping, retouching, and applying filters to create visually appealing images for marketing purposes. Photoshop Interface and Tools Basic Image Adjustments Retouching and Filters
This module focuses on Adobe Illustrator, teaching participants how to work with vectors, shapes, and paths. Learners will discover how to create logos, icons, and other visual elements essential for branding and marketing materials. Understanding Vectors Basic Tools and Shapes Creating Custom Icons
This module guides participants through the Canva platform, focusing on its intuitive interface, pre-designed templates, and customization options. Learners will develop skills to produce high-quality designs without the technical complexity of traditional software. Navigating Canva Template Customization Creating Marketing Graphics
In this final module, learners will combine techniques from Photoshop, Illustrator, and Canva to create comprehensive marketing projects. This module emphasizes the practical application of design principles to produce branded materials such as posters, banners, and social media graphics. Combining Design Techniques Brand Consistency Final Project Planning
Interactive learning through real-time chat.
Personalized assistance with project queries.
Flexible learning at your own pace.
Hands-on experience with key design tools.
Instant feedback on your designs for faster improvement.
Practical applications to create real marketing materials.