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Pricing Strategies

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By Ethan Wright

By Ethan Wright

Serial entrepreneur and startup mentor.

This course explores different pricing models, including cost-based pricing, value-based pricing, and competitive pricing. Participants will learn how to set profitable prices that align with market demand.

Why It’s Worth It

Unlock real value — from fast results to long-term transformation.

Gain a comprehensive understanding of various pricing strategies that drive profitability.

Learn to analyze market demand and customer perception to set effective prices.

Enhance your decision-making skills with advanced pricing tactics that capture market share.

Your Learning Roadmap

See everything included in your journey — from quick wins to deep dives.

Foundations of Pricing Strategies

This module establishes the key principles of pricing strategies including the role of pricing in market positioning and value creation. Students will gain an overview of cost-based, value-based, and competitive pricing methods along with real-world examples from renowned books and frameworks. Understanding the Role of Pricing Overview of Pricing Models Pricing in Marketing Strategy

Cost-Based Pricing

This module explains how to set prices based on production costs plus a mark-up, emphasizing the calculation of fixed and variable costs. Students will learn to determine profit margins and understand how internal cost structures influence pricing decisions. Understanding Fixed and Variable Costs Markup and Margin Calculations Risk Management in Cost-Based Pricing

Value-Based Pricing

In this module, learners discover how to assess customer perception of value and set prices that reflect this perception. Anchored in psychological and market frameworks, the lessons draw on insights from influential books and practical case studies. Assessing Customer Perception Techniques for Value Alignment Implementing Value-Based Models

Competitive Pricing Strategies

This module covers competitive pricing strategies, detailing how to assess competitor pricing and position products effectively in the market. Students will learn frameworks for dynamic pricing and strategic responses, including techniques drawn from research and popular pricing texts. Analyzing Competitor Prices Dynamic Pricing Models Positioning and Differentiation

Advanced Pricing Strategies & Implementation

This module brings together advanced pricing techniques including psychological pricing, price discrimination, and dynamic surge pricing. Emphasis is placed on translating theoretical frameworks into practical pricing strategies that respond to diverse market demands and customer behaviors. Psychological Pricing Techniques Price Discrimination and Segmentation Dynamic and Surge Pricing Strategies Monitoring and Adjusting Pricing Models

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What Users Are Saying

Feedback from people exploring the learning experience
This course completely transformed my approach to pricing. I now feel confident in using value-based pricing strategies to reflect my products' true worth!
Amira Khoury
I really enjoyed the competitive pricing section. It gave me insight into how my business fits into the larger market. Highly recommended!
Jamal Lopez
Fantastic course! The information about cost-based pricing was clear and really helped me streamline my pricing model.
Elena Petrov
The course was very informative, particularly the sessions on market demand and pricing psychology. I applied what I learned immediately!
Siti Aisha
Excellent content and engaging instructors! This course has empowered me to make data-driven pricing decisions.
Rajesh Kumar
Great value for the money! The hands-on approach made it easier to grasp complex pricing models.
Maria Chen

All You Need to Know

Explore quick answers to common questions about your learning experience

Enroll Now!

Join our Pricing Strategies course and master effective pricing models for your business success!

Real-time engagement with an AI assistant for instant feedback.

Interactive learning modules that adapt to your pace.

Practical applications and exercises to reinforce concepts.

Access to a variety of examples from successful pricing strategies.

Continuous support throughout your learning journey.

Strategies grounded in real-world case studies for relevance.