Running Effective Ads on Google and Social Media
This course introduces the basics of online advertising, including Google Ads, Facebook and Instagram Ads, and retargeting strategies. Participants will learn how to set up campaigns, allocate budgets, and analyze ad performance for better ROI.
Why It’s Worth It
Develop strong foundational skills in online advertising that will help you create effective campaigns across multiple platforms.
Learn to analyze ad performance and make data-driven improvements that directly enhance ROI and campaign success.
Gain the confidence to implement sophisticated targeting and retargeting strategies, maximizing your ad budget and reach.
Your Learning Roadmap
Fundamentals of Online Advertising
This module provides an overview of how online advertising works, exploring major platforms like Google and social media. It dives into the conceptual frameworks that drive campaign success while referencing strategies from influential texts such as 'Influence' and 'Ogilvy on Advertising'. Introduction to Online Advertising Overview of Google Ads Introduction to Social Media Advertising
Campaign Setup and Infrastructure
This module teaches the essentials of campaign planning and setup including research, targeting, and budget allocation. It draws upon proven frameworks and practical advice from popular texts. Students will acquire skills to structure their advertising efforts systematically. Keyword Research and Planning Social Media Targeting Strategies Budget Allocation and Bidding Techniques
Creative Content and Ad Copy
This module helps learners create compelling ad copy and attractive visuals. Drawing on insights from 'Ogilvy on Advertising', it teaches the art of persuasion through effective design and copywriting. Students will gain practical techniques to test and refine creative assets. Crafting Persuasive Ad Copy Designing Eye-Catching Visuals A/B Testing and Iterative Improvement
Advanced Targeting and Retargeting Strategies
This module delves into sophisticated targeting methods beyond basic demographic selections. Learners will explore retargeting strategies and audience lookalikes to recapture and expand customer bases. The content integrates strategic insights from industry literature and practical case studies. Segmenting Your Audience Implementing Retargeting Tactics Using Lookalike Audiences
Measuring and Optimizing Campaign Performance
In this final module, participants learn the importance of data-driven decision making. The curriculum covers key performance indicators (KPIs), analytics tools, and strategies to adjust campaigns in real time. Drawing on case studies and evidence-based approaches, the module ensures that advertising efforts yield measurable improvements. Identifying Key Performance Indicators Analyzing Campaign Data Optimization Strategies and Iterative Improvements
What Users Are Saying
All You Need to Know
Enroll Now for Success!
Real-time engagement with an AI tutor for instant feedback.
Access to practical applications and examples for better understanding.
Flexibility to study at your own pace, anytime, anywhere.
Easy navigation through structured modules and lessons.
Possibility to ask questions and get clarification on any topic.
Focus on data-driven strategies for measurable improvements.