LIWI AI
Your custom learning journey

Typography Basics and Choosing the Right Fonts

Course cover
By Madison Hill

By Madison Hill

Branding and storytelling expert.

This course covers the fundamentals of typography, including font types, hierarchy, and readability. Participants will practice selecting appropriate typefaces and combining fonts that enhance a brand’s visual appeal.

Why It’s Worth It

Unlock real value — from fast results to long-term transformation.

Enhance your design skills with a deep understanding of typography and font selection.

Create visually appealing and effective branding that resonates with your target audience.

Master the art of typography to improve readability and communication in your projects.

Your Learning Roadmap

See everything included in your journey — from quick wins to deep dives.

Foundations of Typography

This module introduces learners to the history and core principles of typography, including the evolution of type, key terminology, and fundamental concepts. It lays the groundwork for understanding how typography affects design and communication. History and Evolution Principles of Typography Terminology and Concepts

Font Types and Classifications

This module delves into the classification of fonts and typefaces, examining different type families such as serif, sans-serif, script, and display. It enables learners to recognize the mood and tone conveyed by each typeface and how they can be effectively used in design projects. Serif, Sans-serif, Script & Display Understanding Mood and Tone Usage Contexts for Fonts

Establishing Visual Hierarchy

This module covers how to structure typography for effective communication. Learners will study the techniques of font weighting, sizing, and contrast to create a clear hierarchy. The module emphasizes the relationship between typographic choices and layout effectiveness, ensuring designs capture attention and guide the viewer through the content. Font Weight and Size Using Contrast Effectively Customizing Hierarchy for Readability

Enhancing Readability and Legibility

This module explores detailed typographic adjustments such as kerning, leading, and tracking that affect the clarity of text. Learners will compare digital and print readability challenges and learn methods to test text efficiency. Emphasis is placed on fine-tuning typography to maintain both aesthetic appeal and functional clarity. Kerning, Leading, and Tracking Legibility in Digital vs. Print Testing Readability in Design

Typography in Branding and Visual Appeal

The final module connects the fundamental and advanced concepts of typography with their practical applications in branding. Learners will explore strategies for integrating fonts into brand identity and creating compelling visual narratives. Case studies and practical exercises help solidify how careful font selection elevates a brand's communication and visual appeal. Creating Brand Identity Through Fonts Combining and Pairing Fonts Case Studies and Practical Applications

Step 100 of 0

What Users Are Saying

Feedback from people exploring the learning experience
This course completely transformed my understanding of typography! The practical exercises helped me choose fonts that truly resonate with my brand.
Ananya Das
I learned so much about font hierarchy and readability. The examples were really helpful, and I feel more confident in my design choices.
Liam O'Connor
Absolutely loved the focus on combining fonts! It made the whole design process easier and more fun. Highly recommend!
Fatima Al-Mansoori
The course was great, especially the hands-on practice. I now have a better grasp of how to enhance visual appeal through typography.
Carlos Torres
This course exceeded my expectations! The insights on choosing the right typefaces were eye-opening and immediately applicable.
Yuki Tanaka
While I appreciated the content, some sections felt a bit rushed. Overall, it was informative and I learned a few new tricks.
Nia Mukasa

All You Need to Know

Explore quick answers to common questions about your learning experience

Join The Typography Course!

Unlock the power of typography to enhance your design and branding skills with our interactive course.

Interactive chat-based learning with an AI assistant

Instant feedback on your typography exercises

Flexible learning: anytime, anywhere

Practical examples to reinforce learning

Focus on real-world applications for design

Effective strategies for grouping and combining typefaces