Acquiring Customers with Minimal Budget
Why It’s Worth It
Learn proven growth hacking techniques to attract customers without large budgets, making it ideal for startups.
Understand and apply lean marketing principles for continuous improvement in strategy and execution, enhancing your marketing efforts over time.
Gain insights into effective use of social media and content marketing for customer retention, building a community around your brand.
Your Learning Roadmap
Foundations of Growth Hacking and Lean Marketing
In this module, participants will learn what growth hacking and lean marketing really mean, exploring the innovative mindset behind achieving significant growth without large expenditures. The content covers the origins of these approaches, backed by real-world examples and success stories. It also lays out how startups have used these tactics effectively to validate ideas quickly and scale rapidly. Understanding Growth Hacking Principles of Lean Marketing Case Studies of Startup Success
Leveraging Social Media for Customer Acquisition
This module teaches how to harness social media platforms to organically attract and retain customers. Learners will discover tools and techniques for crafting compelling posts and engaging narratives. The strategies discussed are low-cost yet high-impact, inspired by growth hacking methods and lean marketing philosophies. Building an Engaging Social Presence Storytelling Techniques Community Building on Social Platforms
Viral and Content Marketing Strategies
This module covers how to design and promote content that spreads naturally across networks. Grounded in frameworks from 'Contagious', it explains the science behind why content goes viral. Participants learn to combine creative storytelling with strategic outreach to maximize impact on modest budgets. Viral Content Creation Frameworks from 'Contagious' Leveraging Influencer Partnerships
Low-Cost Advertising and Digital Tools
This module explores a range of low-cost advertising options, including digital and social media ads that stretch every dollar. It guides learners through selecting the right tools and platforms to measure campaign success effectively. The module emphasizes efficiency and data-driven decision making amplified by insights from lean methodologies. Overview of Low-Cost Advertising Options Utilizing Google Ads and Social Media Advertising Leveraging Free Digital Tools
Measurement, Testing, and Iterative Growth
This final module emphasizes the importance of analytics and experimentation in marketing. Learners are introduced to key performance metrics, A/B testing methods, and iterative improvement cycles. The module underlines the lean approach of testing hypotheses and evolving strategies based on data-driven insights. Key Performance Metrics and Analytics A/B Testing and Experimentation Iterating Strategies Based on Data
What Users Are Saying
All You Need to Know
Start Growing Today!
Interactive chat-based learning with AI support for instant feedback.
Engage anytime, anywhere, at your own pace for maximum flexibility.
Practical applications and real-world examples included in every lesson.
Customize your learning path based on personal interests and needs.
Receive guidance on formulating your unique marketing strategies.
Access to frameworks and tools that drive actionable insights.