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Persuasion in Sales and Business Development

Course cover
By Ryan Cooper

By Ryan Cooper

Leadership expert guiding individuals to advance in their careers.

This course focuses on negotiation techniques specifically for sales and business professionals. Topics include handling objections, closing deals effectively, and leveraging storytelling to build emotional connections with potential clients.

Why It’s Worth It

Unlock real value — from fast results to long-term transformation.

Master negotiation techniques to close more deals effectively.

Learn storytelling to emotionally connect with clients, boosting engagement and trust.

Develop skills to handle objections confidently, turning challenges into opportunities.

Your Learning Roadmap

See everything included in your journey — from quick wins to deep dives.

Understanding Persuasion Fundamentals

This module lays the groundwork for understanding persuasion by exploring its psychological basis, ethical considerations, and core principles as outlined in books like 'Influence: The Psychology of Persuasion'. Key Principles of Persuasion Psychology Behind Decision Making Ethics and Empathy in Persuasion

The Power of Storytelling in Sales

This module focuses on leveraging narrative techniques to build rapport and trust in sales. Students will learn to craft compelling stories that illustrate value and foster relationships, drawing on insights from 'Start with Why'. Elements of a Winning Story Storytelling to Connect Storytelling Techniques for Sales

Handling Objections Effectively

This module covers various approaches to managing objections during the sales process. You will learn to decode customer concerns and apply techniques from 'Never Split the Difference' to turn objections into opportunities. Identifying Underlying Concerns Techniques to Address Objections Role-Playing Objection Scenarios

Effective Deal Closing Strategies

In this module, you will explore actionable strategies to close deals successfully. Emphasis is on understanding buyer signals, utilizing psychological triggers, and following best practices inspired by 'Never Split the Difference' and 'To Sell is Human'. Signs of Buyer Readiness Closing Techniques Post-Sale Follow Up Strategies

Advanced Negotiation Strategies

This module delves into sophisticated negotiation tactics and frameworks. Drawing on insights from 'Never Split the Difference' and other leading texts, you will explore advanced methods to gain an edge in challenging sales scenarios. Negotiation Frameworks Utilizing Tactical Empathy Case Study Analysis

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What Users Are Saying

Feedback from people exploring the learning experience
This course transformed my approach to sales! The negotiation techniques were practical and easy to apply in real scenarios.
Maria Gonzalez
A great course that introduced me to the art of storytelling in sales. I found it quite useful for connecting with clients.
Rajesh Kumar
Absolutely loved this course! The way objections were handled in the training was eye-opening and has helped me close more deals.
Fatima Al-Mansoori
The course was good, but I was hoping for more examples on closing techniques. Still, I appreciated the insights shared.
Michael O'Connor
Very practical and engaging. I learned how to leverage emotional connections effectively in my pitches. Highly recommended!
Chen Wei
This course was a game changer for my business development efforts. The techniques are relevant and provide immediate results!
Aisha Malik

All You Need to Know

Explore quick answers to common questions about your learning experience

Enroll Now for Success!

Join our course to master sales persuasion and negotiation skills today!

Real-time Q&A sessions for instant feedback.

Engaging chat-based learning format.

Practical exercises to apply your skills.

Focused modules on key sales techniques.

Personalized learning pace to fit your schedule.

Access to a wealth of storytelling resources.