Social Selling on LinkedIn and Other Platforms
This course covers how to use LinkedIn, Twitter, and other social media platforms to build relationships and generate sales opportunities. Topics include profile optimization, engagement strategies, and direct outreach techniques.
Why It’s Worth It
Elevate your sales game by mastering social selling techniques tailored for platforms like LinkedIn and Twitter.
Gain confidence in direct outreach and engagement strategies that foster trust and long-term relationships.
Learn to analyze and optimize your social selling efforts through actionable insights and real-world data.
Your Learning Roadmap
Foundations of Social Selling
This module establishes the groundwork for social selling by exploring the definition, benefits, and strategic importance of leveraging social media platforms to drive sales. It covers multiple relational frameworks and sets the stage for applying practical strategies across different platforms including LinkedIn and Twitter. Understanding Social Selling Benefits and Challenges Platform Overview
Optimizing Your LinkedIn Profile
This module deep-dives into the intricacies of crafting a compelling LinkedIn profile, incorporating frameworks outlined in 'LinkedIn Unlocked'. It covers key elements such as headlines, summaries, and visual presentation that drive trust and credibility. Learners will understand how a refined profile acts as the cornerstone of effective social selling. LinkedIn Profile Fundamentals Crafting Your Headline and Summary Visual Identity and Endorsements
Building Engagement on LinkedIn
This module provides strategies for creating engaging content and fostering active participation within your LinkedIn network. It integrates concepts from 'Crushing It' to illustrate how genuine interactions lead to business opportunities. Participants will learn methods for leveraging groups, posts, and events as powerful engagement tools. It sets the stage for building a strong, interactive community on LinkedIn. Content Strategy for Engagement Networking and Community Building Leveraging Groups and Events
Leveraging Other Platforms: Twitter & More
This module broadens the social selling toolkit by incorporating strategies tailored to Twitter and other social media platforms. It leverages insights from 'Crushing It' to show how multimedia content and dynamic interactions boost sales opportunities. Learners will explore tactics for cross-platform consistency and audience-specific content creation. It emphasizes adaptability and innovation in digital communication. Twitter Basics for Social Selling Multimedia and Visual Content Cross-Platform Integration Strategies
Direct Outreach and Conversion Tactics
This module provides strategic insights into direct messaging and outreach techniques informed by frameworks in 'The Conversion Code'. It covers message personalization, timing strategies, and follow-up best practices. Students learn to design effective touchpoints to nurture leads and close sales. It highlights A/B testing and iterative improvements for optimal performance. Crafting Persuasive Messages Timing and Follow-Up Strategies A/B Testing Your Outreach
Measuring Impact and ROI in Social Selling
This module shifts focus towards the analytical side of social selling, exploring performance indicators and measurement tools. It explains how to quantify impact and continuously optimize campaigns. Instruction is grounded in data-driven decision making, ensuring that learners can track success and adjust strategies. It provides actionable insights to maximize return on investment. Key Performance Indicators Tools and Analytics Platforms Optimizing Strategies Based on Data
What Users Are Saying
All You Need to Know
Start Selling Socially!
Real-time chat with an AI tutor for personalized support.
Practical applications with instant feedback to enhance learning.
Self-paced modules allow you to learn on your schedule.
Engagement strategies and techniques you can apply immediately.
Access to diverse tools and insights to measure your impact.
Focused on building authentic connections and relationships.